Instagram Business Bio Ideas: 3 Examples

A business bio has 150 characters to turn a profile visit into a follow or a click. Say what you sell, who it's for, and where to buy — fast.

3 Instagram business bio examples

• 🌸 Handmade candles | Small-batch
  Natural soy, clean scents
  Shop new drops 👇

  75 chars

• ☕ Portland coffee roaster
  Beans roasted weekly
  Order online 👇

  61 chars

• 💍 Custom jewelry, made to order
  Ships worldwide 🌍
  Design yours 👇

  64 chars

Tips for a great Instagram business bio

• Lead with what you sell and for whom, not a slogan.
• Use emojis as bullets to break up the three lines.
• End with a clear CTA pointing at your link ('Shop new arrivals 👇').
• Add location if you're a local business — it aids discovery.